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About Umberto Giannini US

Founded in the UK and now serving the US, we are an award-winning, B Corp certified beauty brand specializing in transformative hair care for every texture. Our formulas are 100% vegan and cruelty-free, combining salon-grade performance with a commitment to ethical, sustainable practices.

Our Mission

Our mission is to empower individuals to love their natural hair through innovative, high-performance products that never compromise on vegan values or planet-friendly integrity.